Time For Spring Cleaning...Your Website That Is

Ahhhh...spring.  The buds are popping and the days are getting longer (yea!).  Spring cleaning is right around the corner.  You're probably thinking about washing windows and getting the screens out.  These are important, but don't forget to clean up in your business life as well.  Get that desk in order and don't forgot your website!  Here are some ideas to help you give your website a little "spring lift."

1. Update your photo (or add one if you don't currently have one) - A personal touch, like a photo or video message, is a great way to connect with your visitors.  People like to see who they are doing business with.
2. Add a social networking tool - Add a "connect with me" button for Twitter, Facebook, Linked In or any other social networking sites that you have a profile on.  These feeds help give a boost to your followers and strengthen that personal connection your customers want.
3. Update your links - Go on your website and make sure all of your links are functional and take you to the right place.  There's nothing worse than broken links on a website.
4. Add a new technology - News feeds, as they relate to your industry, can help give a fun lift to your site.  You can also add a new survey, contest or poll that helps to engage your visitors and help provide you with valuable information on your customers.
5. Change font colors - This can have more of an impact than you know on your visitors and on your sales.  Take this opportunity to test the effectiveness of a few different font colors.  It's an easy way to give your site a little "lift" and maybe even increase sales and conversions.