Saturday, April 10, 2010

Inbound Marketing: Get Found Using Google, Social Media and Blogs, by authors Halligan and Shah describe how online technologies have changed the way customers and businesses communicate.  Customers use platforms such as blogs and social media to get as much information as possible to make informed decisions.

In their book, the authors provide you with successful marketing strategies and techniques.  They give an overview of what inbound marketing is and the impact it has.  They offer tips on how to be found online, how to improve your ranking in Google and how to build a successful blog for your business.  In addition, you will find ideas on how to stay ahead of your competitors, how to use LinkedIn, Twitter and Facebook to your advantage.

The book also provides examples of how companies have used inbound marketing strategies to grow their businesses successfully.

The book would make a great read for anybody wanting to implement the tips, tricks and strategies offered by the authors Halligan and Shah to get found on the web by more and more prospective customers.

For more information, go to Amazon.

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