Recta-schmangles

These are recta-schmangles. I invented this ingenius way of cutting a pb&j sandwich when my daughter was apprehensive about going to preschool and eating lunch.

What does this have to do with marketing? Everything!

I took my target market (in this case my 3-1/2 yr old), saw a need (need to feel secure) and filled it (sent a little piece of home to school with her - trust me, she's the only one in school with recta-schmangles).

Tip of the day: Always be one step ahead. Identify the need in your target market (even if it is the most basic of needs) and fill it. Think of something that they may use every day and put your own little twist on it :)