7 Uses for Promotional Products

There are many ways to use promotional products in your business - here are 7 uses for you to consider:

1. Establish Your Company Identity/Brand - Wanting to get your name out there in a certain way? Use promotional products to brand yourself. Always be sure to pick products that fall into your color scheme, theme or target market (don't get hardhat stress balls if you are a daycare provider - use coloring books and crayons instead!).
2. Stimulate Traffic at Trade Shows - Everybody who has attended or exhibited at a trade show knows how fun it is to get freebies. You can be the most popular booth with the coolest giveaway. A couple of tips: 1) Purchase a large amount of an inexpensive item - many people just walk by and grab the freebie; 2) Have a smaller quantity of higher end giveaways available behind the table for that "qualified" person that you are looking for.
3. Inspire Customer Retention & Loyalty - With today's economic situation, it is tough to go out there and snag that new customer. Use your promotional products to make sure you KEEP the customers that you already have.
4. Cultivate Goodwill in the Community - Co-sponsor a walk for a local charity. They normally will print up tee shirts that will allow your logo as a sponsor on the back. Your company will begin to be associated with giving back to the community.
5. Celebrate an Anniversary - Commemorate those special years by giving back to your employees and customers.
6. Increase Repeat Business - They'll keep coming back to you with small incentives like a keytag or maybe a magnet with a discount for their next visit...get creative!
7. Promote Safety Within the Workplace - "1000 Hours Accident Free" - this is a special event! Award those involved with a special logoed shirt or jacket. They will appreciate it and strive for even higher goals.