Advertising with Business Cards

One of the most effective forms of Traditional Advertising is the use of business cards. Business cards can be as simple or as elaborate as you want them to be. No matter what theme, color or style you choose, be sure to include the following list of "must-have" information:

• Name
• Title
• Company Name
• Address (including city, state and zip code)
• email address
• Phone number (include cell phone number if appropriate)
• Fax number
• Website URL

Now that you have designed your card and included all of the pertinent information, you are ready to start giving them out. But HOW?...and WHERE? Here are some ideas to help you get the word out that you are in business:

1. Leave them on tables in public places - Places where people gather are where your cards will be most visible (ex: coffee shops; public meeting rooms; lounges in upscale hotels; restaurants and bars; and libraries). Just lay a couple down on the table as you're leaving; the next person to pick it up might be your next customer!
2. Strategically place them in books in your local libraries and bookstores - Don't just randomly choose books, but take your time and find books that relate to your business. For instance, if you are a personal trainer, place the cards in books that pertain to fitness and weight loss.
3. Hand out at meetings and social events - If you're just starting out, you will probably be attending quite a few networking type functions. Take a stack of cards with you everywhere you go and start handing them out!
4. Put a card in the mail - Literally, put a business card in every piece of mail that leaves your home and office. Someone on the other end of that electric bill is in charge of opening the mail and they are potential customers. You can also recruit your family and friends to put your cards in their outgoing mail...they'll be happy to help you out.

Tip of the Day: If you printed only a one-sided business card, take advantage of the blank backside to jot down a special offer, coupon, or more detailed information about your product or service.